Unorthodox Systems
Systems Build + Ad Setup

We build the system.
We set up the ads.

The full Unorthodox Systems build — VSL, funnel, follow-up, AI and automations — plus your initial ad campaigns built, launched and optimized by our team.

What you get for $7,997.

Video Sales Letter

  • Scripted for your offer
  • Professionally edited
  • Ready to run 24/7

Funnel & Pages

  • Landing + qualification pages
  • Copy + split tests
  • CRM pipeline setup

Email, SMS & AI

  • Email nurture sequences
  • SMS show-up flows
  • AI replies to leads 24/7

Ad Creative

  • 15 video ad scripts
  • 10 static image ads
  • Filming guide included

Ad Setup & Support

  • Initial Meta ad campaigns built
  • Tracking + pixel setup
  • 30 days of optimization support

Delivery & Support

  • Live in 7 days
  • Loom walkthroughs
  • 30 days Slack support

Pick what works for you.

Pay in Full

$7,997

One payment. Full build + ad setup + 30 days optimization.

  • Fastest kickoff
  • Full build + ad setup included
  • 30 days optimization support
Pay in full

One client usually pays for the whole build.

After that, every call the system books is upside.

Everything that's included.

A line-by-line checklist the sales team can walk through so the prospect knows exactly what gets built, written, edited, launched and optimized.

Expand as you walk through

Offer Blueprint

Full breakdown of their offer, ideal client, key pain points and marketing angles to use across ads, funnel and follow up.

25+ core deliverables7 days to go live30 days ad optimization

We do 100% of the build + launch.

01

You answer a few questions

We send a short brief about your offer, your ICP, and your current numbers. Nothing complicated — just enough to build with your voice.

02

We build the whole system

VSL, funnel, pages, email/SMS flows, AI follow-up, ad creative, tracking — built using the same frameworks and formats that have worked across 200+ clients.

03

We launch your first ads

Your initial Meta campaigns are built, pixel and CAPI are configured, and your first ads go live. You don't have to figure out Ads Manager.

04

We optimize for 30 days

For 30 days after launch we review performance, refresh creative, adjust budgets and guide you on what's working so you improve instead of guessing.

Built to work, backed by support.

30 days of hands-on support

Get 30 days of Slack support after go-live to make sure your team knows how to use the system and can run it confidently.

30 days of ad optimization

We don't just hand over the keys. For 30 days we actively help you improve performance, refresh creative and make budget decisions.

Optional ongoing support

If you want help after the first 30 days, our ongoing support package is available. Scale, optimize, or troubleshoot without starting from zero.

200+

clients served

$16.7m

generated online

7 days

to go live

Piece it together, or just get it done.

What you need
Build it yourself
Hire an agency
Unorthodox
Offer strategy
1–2 weeks
$3–6k
Included
VSL script + edit
2–4 weeks
$3–5k
Included
Funnel design + build
4–8 weeks
$5–10k
Included
Email + SMS follow-up
2–3 weeks
$2–4k
Included
AI lead + DM follow-up
2–4 weeks
$1–2k/mo
Included
15 video scripts + 10 statics
3–6 weeks
$3–6k
Included
Initial Meta ad campaign setup
2–4 weeks
$2–5k setup
Included
Pixel, CAPI & tracking
1–2 weeks
$1–3k setup
Included
30 days ad optimization
Self-managed
$2–4k/mo
Included
Tracking dashboards
2–4 weeks
$1–3k setup
Included
Time to live
3–6 months
2–4 months
7 days
Typical all-in
6–12 months
$20k–40k+
$7,997

Client success

Real builds. Real numbers.

A sample of the systems we've deployed across coaching, B2B, property, PE, DTC and services. Every result below came out of the same playbook you're being quoted on.

200+Clients served
8-figuresAd spend managed
6–30xAvg. ROAS
High-end Home Services

2X'd to £1M/month & cut CPA in half

Miles

  • Doubled revenue from £500K to £1M/month on the same ad spend
  • Same team of 12 handling 2X the business
  • New leads engaged in under 10 seconds, 50% response rate via AI

£979K

Opportunity Value

317

Booked Calls

–50%

CPA

B2B Services

$201K from $12K ad spend in 30 days

Luke

  • 16X return in 30 days after a previous agency burnt $30K
  • 12 clients signed at $12K–$24K each from 125 qualified leads
  • AI handles 80% of the sales process, one closer finishes

$201K

Revenue

27.5x

ROAS

$12K

Ad Spend

Business Coaching

Cut CAC from $6K to $2.5K in under 4 months

Marisa

  • 58% reduction in cost per acquisition
  • 12 new clients acquired at $15K each — 6X return on CAC
  • 250+ qualified appointments booked through AI follow-up

$2.5K

CAC

12

Clients

$10.30

CPL

Property Coaching

45K leads/month & +£120K MRR in 6 months

Samuel

  • £120K added in monthly revenue over 6 months
  • 45,000 leads managed day and night across every channel
  • Webinar show rate jumped from 27% to 40%

£120K

New MRR

45K

Leads/mo

40%

Show Rate

Private Equity

Raised £2M from cold traffic & sold out 8 months straight

Steve

  • £2M raised from cold traffic in 6 months
  • 150 qualified investor leads every month
  • Built the entire acquisition system from scratch

£2M

Raised

£22.6M

Won Value

150

Leads/mo

B2B Services

2X $45K clients in 30 days from $5K ad spend

Connor

  • $90K ACV signed from $5K ad spend
  • 2 restaurant clients closed at $45K each from 20 leads
  • 7X jump in monthly run rate — solo operator, no team added

$90K

ACV

2 × $45K

Deals

7X

Run Rate

What clients say

They don't just get numbers. They get a team.

★★★★★
"I came across Unorthodox through one of their ads and I immediately felt like they had the chops. Super easy to work with. High touch, quick communicating, and they genuinely care about getting it right."

Anthony

CEO & Founder / B2B Services

★★★★★
"The team at Unorthodox have become a valuable part of our team. Our passion for our business becomes part of their passion to deliver a best-in-class service — and they don't disappoint."

Simon

Marketing Manager / B2B Services

★★★★★
"We hired Liam and the team at Unorthodox and they absolutely crushed it. The VSL is performing extremely well, engagement is up, calls are stronger. Prospects come in pre-sold. Couldn't recommend them more highly."

William

CEO & Founder / B2C Services

★★★★★
"The Unorthodox team has greatly exceeded my expectations so far. That's saying a lot, because I'm someone who is quite hard to impress. Expert-level understanding and direction at each step."

Vincent

CEO & Founder / B2C Services

★★★★★
"Impressed by the professionalism of this team. The service was well coordinated, and I never felt at a loss for what would come next. The deliverable was exactly what I'd hoped for."

Brandon

CEO & Founder / B2C Services